full moon equity
I worked as a freelance designer for a Swedish family office focused on technology investments aligned with the UN Sustainable Development Goals.
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I owned the end-to-end brand development, leading the process from early brand strategy and positioning through to visual identity, brand guidelines, logo design, and website design. The goal was to create a clear, credible, and future-focused brand that reflected both the organisation’s investment philosophy and its commitment to impact-driven innovation.
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Through a cohesive visual system, I delivered consistent and considered brand assets that strengthened brand recognition and supported clear, mission-driven storytelling across digital and presentation materials. My work helped articulate complex sustainability and investment narratives in a way that felt accessible, refined, and trustworthy.
Full Moon Equity is a small Swedish Family Office, begun with the sole purpose to give back. After years of successful early-stage investing, they wanted to directly support those companies committed to making a more equitable, safer, and sustainable planet. Those are their core beliefs, and their investment thesis. They invest in technology companies throughout the emerging markets that specifically offer solutions targeting Sustainability Development Goals of eliminating poverty, improving good-health & well-being, gender equality, decent work & economic growth, reduced inequalities, & climate action.