Fortress GB

Permanent. A global sports-technology company with 20+ years of experience and serving over 140 world renowned elite sports teams customers.

 

I own the design and continuous optimisation of team rewards and loyalty programmes, taking full responsibility for their visual direction, user experience, and overall performance. My role involve shaping intuitive, engaging journeys that strengthen fan engagement while aligning with both brand and business goals.

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I deliver end-to-end UX/UI solutions across multiple digital products, leading projects from early discovery and user flows through wireframing, high-fidelity design, and final delivery. I work closely with product managers, developers, and stakeholders to ensure designs are not only visually refined but also scalable and technically feasible.

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Through data-informed design decisions, user feedback, and performance insights, I continuously improve usability, visual quality, and overall user satisfaction. This iterative approach allow me to refine interactions, reduce friction, and enhance clarity—resulting in more effective, user-centred products with measurable impact.

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Unfortunately I'm not eligible to show the products, designs and features due to company policy.